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When you’re planning an inbound marketing strategy, you may overlook email blasts, dismissing them as spammy, boring, or unnecessary. If you’re not sending an occasional email to your prospects, however, you could be missing out on valuable engagement. Read on to find out why email marketing is so important. 1) People read email […]
source If you’ve searched for something on Google in the past few days and noticed something looked, well, a little different, your eyes didn’t deceive you. Google, in fact, did redesign its search pages last week, slightly tweaking the way it presents search results. Most significantly, Google has enhanced the size of its title […]
Google launched engagement ads at the end of December 2013, right before the new season, in order to provide advertisers a whole new way of engaging with their audiences in the year 2014 and ahead. AdWords—which already offers text ads, dynamic search ads, comparison ads, product listing ads, offer extensions, ad sitelinks and more—added a […]