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Using YouTube for marketing your ecommerce brand may seem counterintuitive at first. However, a look at the numbers shows YouTube has more than 1 billion unique visitors each month. This makes it one of the largest and most-used search engines in the world. With so much traffic and potential for sharing, companies are beginning to […]
Introducing customers to your brand is only the beginning. The end goal of making a sale and creating a loyal customer base requires more. This process of courting potential customers to converting your brand is known as conversion rate optimization, or CRO. Neglecting CRO means throwing away what gets the most sales on any ecommerce […]
When you’re planning an inbound marketing strategy, you may overlook email blasts, dismissing them as spammy, boring, or unnecessary. If you’re not sending an occasional email to your prospects, however, you could be missing out on valuable engagement. Read on to find out why email marketing is so important. 1) People read email […]