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Social media networks can boost your business's visibility and marketing efforts - when done right. Avoid setting yourself up for disaster.
Not all metrics are created equal. Get the most out of your online marketing by understanding 3 important online marketing metrics.
Running a PPC campaign is no easy task. Learn the basics of PPC terminology and understand your campaign's performance.
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Google launched engagement ads at the end of December 2013, right before the new season, in order to provide advertisers a whole new way of engaging with their audiences in the year 2014 and ahead. AdWords—which already offers text ads, dynamic search ads, comparison ads, product listing ads, offer extensions, ad sitelinks and more—added a […]
When you are creating website content that is geared toward increasing traffic, you probably have a lot of guidelines and strategies set in place to ensure the content is in line with the latest search engine algorithm so that it is as effective as possible. This is a good tactic, however it’s also important to […]
By now, you probably already know that creating videos for marketing purposes is an effective way to inform potential customers about your product or service. One downfall of video marketing, however, is the drop-off rate of viewers—how soon someone clicks away from your video. There are different idea regarding how long the perfect marketing video […]