4 Black Hat Marketing Techniques to Avoid


Achieving high search engine rankings is crucial for online businesses.  Search engine optimization (SEO), or the process by which companies can strategically increase their ranking on major search engines is a widely used approach that naturally increases the ranking of a website on the search engine results page (SERPs).

As with just about everything, there are good ways and bad ways to go about increasing your website’s ranking.   Black hat techniques, or those based on unethical practices, are rarely a good idea and can lead to serious consequences.  Here are four black hat strategies to avoid if you want to stay on the good side of search engines.

1. Don’t “Cloak” Information – If you website works in a way that visitors see something different than search engines, it’s a bad sign.  Rather than creating cloaked content, remember to use optimized title tags, meta descriptions and other basic SEO techniques visible to search engines.

2. Don’t Try and Trick Google – No matter how sneaky you think you are, it won’t take long for Google and search engines in general, to track you down. Don’t use domains with duplicate content, hidden keywords, invisible text, or use keywords irrelevant to your website.

3. Don’t Use Link Schemes – Link farming and link exchange programs are seen as a dishonest practice that Google frowns upon. The links to your website should be built naturally with good content. With excellent active content comes great links from outside sources.

4. Don’t Use Unauthorized Computer Programs – Using programs that submit pages, check rankings, or send automated queries to Google use up computer resources and violates the terms and service of Google.

Increasing the ranking of your website is important. Doing it the right way is even more important. For detailed information on Google’s guidelines be sure to check their Webmaster Guidelines found here:


ClickXPosure focuses on using white hat practices that will get you the results you want and keep you from getting blacklisted by search engines. For more information or help with your SEO campaign contact ClickXPosure today at 1-888-909-RANK.

Solomon Thimothy is the lead strategist for ClickXPosure – Integrated Online Marketing. Based in Chicago, ClickXPosure helps hundreds of clients gain better visibility online by focusing on more exposure, more traffic and more leads. Follow him on twitter @sthimothy


More from our blog

See all posts

4 Reasons Your Marketing Video Hasn’t Gone Viral

Using YouTube for marketing your ecommerce brand may seem counterintuitive at first.…
Continue reading

12 Ways CRO Leads Businesses to Better Marketing ROI

Introducing customers to your brand is only the beginning. The end goal…
Continue reading

Do You Really Need to Do Email Marketing?

  When you’re planning an inbound marketing strategy, you may overlook email…
Continue reading

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of…
Continue reading

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How…
Continue reading

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated.…
Continue reading

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the…
Continue reading

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to…
Continue reading

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to…
Continue reading