Body content optimization focuses on the ability of the webpage to emphasize the topic being displayed and to maintain reader interest in that page. It’s no different from a chapter found in a book in which it must have the readability and substance in order for the message to be clearly presented to its readers.
Focus is the main ingredient – and the way to keep the webpage focused is to stay within the topics related to your keywords. Put new information or unrelated topics to a different webpage. As you create more optimized pages, it increases the chances of the website getting ranked by search engines for a keyword phrase.
The following recommendations on body content optimization contain helpful tips that we have gathered through years of SEO experience.
Maintain Sufficient Number of Words
Each webpage should contain a word count that ranges from 200 to 500. This amount tells search engines there is sufficient content to index the site. For instance, search engine Google considers 4,095 characters as the threshold that sites must have in order for them to be considered relevant.
Paragraphs and words must be related to the webpage’s theme and the keywords phrase selected for optimization. The text in the body should also offer fresh and interesting content. Copying content from another website and making it as your own can get your site flagged for duplicate content and possibly banned.
Set Keywords in Large Text
Search engine body text analysis algorithms are constantly being developed. Developers are attempting to make them sophisticated enough so that they can interpret text the way a human being would.
For readers, larger text in a webpage indicates it’s something important. Your keyword phrase must stand out by including it among the larger text.
Begin the Document with Keywords
Readers should be able to read your keyword phrase within the first few text of your webpage. Your keyword phrase represents the entire webpage, so it’s just reasonable that it should be placed at the beginning of the document. It is an attention-grabbing method aimed not only for search engines but for visitors of the page as well.
It is recommended to insert the keyword phrase in the first 10 words of the document’s body text. This is a helpful tip in optimizing the body content.
Organize Headings and Text
A good balance of small text and large text is ideal for making the webpage look good. There’s a general format that webpages or blogs follow such as large-text headings and small-text paragraphs. Throughout the rest of the page, paragraphs that contain detailed information are placed under headings that describe what the paragraph is talking about. That way, it will be easier for the reader to skim through the contents to look for specific information.
This type of format is suitable for search engines because it makes them see which part of the document must be given importance. However, there should be some limit on the use of large text since a webpage can only consist of so many words. It will be difficult to determine the theme for a page that has too many headings and just a few paragraph text. The same reason applies when there are too many paragraphs and only one heading.
Search engines and readers appreciate a well-organized layout of webpage content. When creating your page layout, it is recommended that it should be human eye friendly. In that way, the keywords and the theme of the page can be easily determined by search engines.
Maintain Right Keyword Proximity
How close or how far keywords are from each other inside a document is referred to as Keyword Proximity.
To have good body content optimization, keywords must neither be allowed near each other nor too far from one another. When keywords are too close, it can lead to over optimization and face possibility being penalized by search engines. When keywords are too far, the document may be seen as unrelated with the keyword targeted for optimization.
Topic Should Match Small Text
Small text plays a huge part in the webpage’s optimization. The real relevance of a webpage to its keyword phrase is determined by what is written in the small text.
If the purpose of the large text is to emphasize the main topics, the small text determines whether the webpage content is in line with those topics.
Check if Images Work Properly
Webpage images that no longer work or are having trouble displaying should either be removed or repaired. Hiding broken images is the one of the things that recent browsers can do. Images should be checked and integrated with some elements that will make them visible with search engines.
If You’re Done Optimizing Your Website’s Page Title…
You can now go ahead to our URL Optimization guide or you may choose another strategy from our A Guide to SEO.
- Affordable SEO Services
- Backlinking Strategies
- Body Content Optimization
- Customized SEO Services
- Effective Guide in Assessing Quality Backlinks
- Frequently Asked Questions About SEO
- Fuel SEO thru Ethical Linking Campaign
- General Optimization
- Keyword Research Strategies
- Link Building Tips
- Page Title Optimization
- Pagelinking Strategies
- URL Optimization
