Compared to backlinks, which are external link structures, pagelinks optimization involves link structures that are created inside your own website. Search engines and users will have difficulty navigating your website if it does not have well-organized and structured links. It is important that the formatting of links and anchor text must follow a cohesive format.
Websites must have a general menu available in each page. It allows users to view a control panel-like navigation which they can use in jumping from one page to another within the site. It is also recommended that websites must have a sitemap made up of text links that connect to other pages and sections of the website. Search engine crawlers will have an easier link trail to follow when a website has an organized sitemap. This increases the success of pagelinks optimization.
We offer the following recommended advice on the principles of pagelinking. It is based from our extensive research and years of search engine optimization experience.
Keep under the Maximum Number of Outgoing Links
There are 100 outbound links that Google allows for every single page, and anything beyond that can be subject to penalty. All measures must be taken to avoid your webpage from becoming like a link farm.
Use Keywords within Anchor Text
Internal links can be effective tools in increasing your webpage’s relevance by inserting keyword phrases in them. The principles behind for the use of keyword phrases in the anchor text are the same in internal links and backlinks.
A page that has more keyword phrase-containing links tells search engines that this page is related to the selected phrase. It is important not to overdo this process by making sure there is some variation in the anchor text.
In a webpage, it is recommended to have at least three internal links that use the keyword phrase as their anchor text. One practical way to get this done is by creating a sitemap located at the footer of the website.
Validate Your Links
Functioning links are so vital that any appearance of broken links in your site could mean the end of your optimization work. It is a must that broken links are fixed in your website, both for internal links and external links. Always make it an effort to check your website’s links if they are working or not. You can never be too sure whether the website you’re linking to suddenly goes offline or removed.
Link to Relevant Websites
Your webpage should only contain outward links that are related to your website’s theme. This will help in your optimization campaign as the you bring more relevance to your site by linking to sites that belong to the same category or industry.
It is even better if you’re linking to sites that have similar keyword phrase that you’re using for optimization.
Use of Alt Tags in Images
Search engines cannot read images the way humans do. Links using image files therefore must be approached in a manner that search engines are able to interpret what appears in the image. This is done by making use of the ALT tag of the image. It can be used to insert a description of the image that is being used as a link.
Here’s an example of how it is done:
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<a href=”http://www.sample_url.com”><img src=”sample_pic.jpg” alt=”Description of the image/link”></a>
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If You’re Done Optimizing for Pagelinks…
You can now go ahead to our General Optimization guide or you may choose another strategy from our A Guide to SEO.
- Affordable SEO Services
- Backlinking Strategies
- Body Content Optimization
- Customized SEO Services
- Effective Guide in Assessing Quality Backlinks
- Frequently Asked Questions About SEO
- Fuel SEO thru Ethical Linking Campaign
- General Optimization
- Keyword Research Strategies
- Link Building Tips
- Page Title Optimization
- Pagelinking Strategies
- URL Optimization
