Your website url is an important element in optimization of webpages. The theme of the website can even be determined by search engines by just looking at the path or filename of a webpage.
Websites that already generate traffic, however, do not need their urls to be changed. You need practically start from scratch in gaining search engine credibility if you change a webpage’s file address. But in cases that you must, you can redirect your previous url to your new page by implementing a 301 redirect.
Read below our recommendations about optimizing urls. This helpful information is gathered from our many years of doing SEO work.
Use Proper Length
Optimized urls are those that are short and descriptive. They usually do not go beyond 100 characters and they contain the keyword phrase.
Use Keywords in Path
Insert an exact match of the keyword phrase within webpage’s url path whenever possible, as shown below
—————————————————————–
http://www.samplesite.com/your-keyword-phrase/
—————————————————————–
Use Hyphens
In naming webpages, it is recommended that you use hyphens. They act as space or other special characters within the keyword phrase as illustrated below
——————————————————————————————————-
http://www.samplesite.com/this-is-my-keyword/this-is-my-keyword-phrase.html
——————————————————————————————————-
Keep Long-Existing Domain
Websites that have shown reliability are ranked well by search engines. For a website, it can be measured by how long its domain has existed.
When a domain’s ownership is transferred, it usually takes 4–9 months for Google to start including pages contained in it for their search.
Use Keywords in Domain
Use a partial match or exact match of the keyword phrase within the domain when possible. Here’s are some examples
———————————————
http://www.mykeywordphrase.com
———————————————
or
—————————————————http://mykeywordphrase.samplesite.com
—————————————————
If You’re Done Optimizing Your Website’s URL…
You can now go ahead to our Backlinking Strategies guide or you may choose another strategy from our A Guide to SEO.
- Affordable SEO Services
- Backlinking Strategies
- Body Content Optimization
- Customized SEO Services
- Effective Guide in Assessing Quality Backlinks
- Frequently Asked Questions About SEO
- Fuel SEO thru Ethical Linking Campaign
- General Optimization
- Keyword Research Strategies
- Link Building Tips
- Page Title Optimization
- Pagelinking Strategies
- URL Optimization
