What are Common Search Engine Optimization Link Building Mistakes?

Building and acquiring links to your website can improve your search engine rank and boost web traffic—if you do it properly. If you don’t, you may do more harm than good to your search engine optimization efforts. A few common … Continue reading →

5 Tips for Optimizing Content for Search Engine Marketing

Writing effective content can be difficult, but it may not matter if your content does not see many readers. It is important to not only write strong content, but also craft it effectively using search engine optimization (SEO) techniques so … Continue reading →

How Often Do You Need to Update Site Content?

With SEO marketing, you may have been told that it’s important to update your website’s content frequently in order to avoid stagnating traffic. But, how often is best for keeping your site optimized? Frequency Generally speaking, the more often you … Continue reading →

Taking Advantage of Seasonal Business Trends with PPC

Virtually any business can benefit from a well-managed PPC campaign, and for many, spring and summer bring new opportunities to drastically boost your ROI. The right PPC campaign gives you a serious foothold in your market, so as the temperature … Continue reading →

How Social Media Is Expanding and How It Helps Your Business

Social networking and social media is no longer a new thing. For over two decades, social media has grown and evolved into something that lets consumers and businesses engage with one another in a meaningful way. Organizations can inform consumers … Continue reading →

4 Tips for Managing Your Pay-Per-Click Account Through AdWords

  In the current day and age of online marketing, it is important to stay up to date on the best practices for running an online marketing campaign. Pay-Per-Click marketing is no exception. Like any other field of search engine … Continue reading →

5 Keys to Using Negative Keywords

Negative keywords can be an integral part of a PPC campaign, but it is important that one does not use them incorrectly. Using negative keywords excessively or with poor strategy could eliminate potential searches that would be relevant or even … Continue reading →

The Secret Behind Long Tail Keywords: Using Long Tail Keywords for Better Traffic and ROI

Keywords, along with compelling and unique content, are still the foundation of any successful search engine marketing campaign. Whether you’re running an organic or paid campaign, having the right keyword focus will determine the quality of traffic generated. While everyone’s … Continue reading →

The 3 R’s of Writing SEO Content Post-Panda and Penguin

You already know when and how to use your keywords. You already know not to use duplicate content to spam the search engines’ systems. You already know how to use a well-place link. But ever since Google’s introduction of Panda … Continue reading →

Walgreen’s First Ever Self-Powered Store is Coming to Evanston!

Walgreens, the pharmacy giant in the U.S. has announced that they have plans to reduce their carbon footprint by building a store that generates all of its required electricity on site. Walgreens has launched what they are calling their Net … Continue reading →