Investing in online marketing is an essential part of a well-rounded marketing strategy.   Maximizing your PPC budget is key to making your investment worthwhile.  A paid search campaign attracts qualified, targeted traffic to your website for increased conversions.  While building a PPC campaign may be simple enough, it takes expertise and knowledge to understand the [...]

What is Google Penguin? On April 24th 2012, Google released a new search engine algorithm update called “Penguin.”  Google engineer Matt Cutts published a blog post saying the purpose of Penguin is to reduce “webspam” and punish those using black hat SEO techniques such as keyword stuffing or link schemes.  Cutts writes that ultimately they [...]

Many businesses with websites are engaging in search engine optimization (SEO) these days to ensure that their site ranks highly in search engines when people search for specific keywords.  SEO is a good way to obtain more site traffic that should ultimately lead to more clients and increased revenue.  Search engine optimization is something ClickXPosure [...]

As pay-per-click consultants, we constantly monitor and adjust client ad campaigns in order to improve their performance.  We have PPC expertise on the best approaches to take when your PPC campaign needs reviving and would like to share that so you can get the most traffic possible, without spending more money.  One of the most [...]

Keeping your PPC campaign growing and delivering results is a key part of managing your PPC campaign. To ensure that your PPC campaign keeps delivering results, it requires constant monitoring, adjusting and refinement. To produce maximum results, your PPC campaign requires careful testing, adjusting and refinement. If you’re PPC campaign is not yielding results, it’s [...]