Due to its relative low cost and high ROI, retargeting has become an essential part of any online marketing campaign.  Retargeting targets visitors who have visited your website but left without completing their purchase or getting in touch with you.    Of course it makes sense to market your products or services to those who have [...]

Link building, or the art of growing the link profile of your website, is a substantial factor in determining your website’s overall popularity on search engines.  When it comes to ranking websites, search engines like Google pay close attention to how your website links to other websites and how powerful those connections are. The more [...]

If you’re running a PPC ad campaign, chances are that you’ve looked at your Quality Score very recently.  Since your Quality Score directly affects your ad rank and cost per click (CPC), it’s a rather important number, but do you really know what makes up your quality score? Here’s what Google considers when it comes [...]

With limited time and screen space, most online browsers prefer reading content that is written in an easy-to-read format such as lists, over long paragraphs or essays. In fact, articles written in a list format are so popular that some websites focus on them exclusively, and the successful ones have no shortage of web traffic. [...]

The internet is a shopper’s best friend. From doing initial research, reading product reviews or finding the best price, today’s shoppers depend on the internet for their shopping needs. As a business owner, the only way to cash in on the growing online market is to have prime visibility. Pay-per-click, or PPC ads, are an [...]