Link building is a critical part of a solid search engine optimization strategy. Achieving reputable and valuable inbound links signals to search engines that others on the Internet value your content and your website. The more inbound links your website has, the better it will rank on search engines. However, it’s important to know that [...]

While Google+ may not surpass the popularity of other social platforms, it’s one of the fastest growing social platforms. Within just a few weeks of launch, Google+ surpassed 10 million users and continues to grow. As with any new social network or platform, the most important questions businesses ask is “why.” Why does Google+ matter [...]

With the advent of Facebook and Twitter, getting involved in social media networks has become a relevant and necessary marketing strategy for businesses. However, with all this social signal talk, many business owners don’t understand what’s there to know and why is it important. Here are the basics behind social signaling, its importance and how [...]

Retargeting is a powerful advertising tool that should be part of every business’ online marketing strategy. Not only does it increase online visibility and strengthen branding, it also targets highly interested and qualified customers who are already interested in your products or services. Well-designed campaigns help increase sales and your bottom line. However, done wrong [...]

As social signals become more crucial to online rankings assigned by Google and other major search engines, creating social signals for your business or website is important for expanding your online visibility and building your authority. Creating social signals is essentially a two-part process: content creation and content sharing. The backbone of social signals is [...]