Taking Advantage of Seasonal Business Trends with PPC

Virtually any business can benefit from a well-managed PPC campaign, and for many, spring and summer bring new opportunities to drastically boost your ROI. The right PPC campaign gives you a serious foothold in your market, so as the temperature … Continue reading →

4 Tips for Managing Your Pay-Per-Click Account Through AdWords

  In the current day and age of online marketing, it is important to stay up to date on the best practices for running an online marketing campaign. Pay-Per-Click marketing is no exception. Like any other field of search engine … Continue reading →

5 Keys to Using Negative Keywords

Negative keywords can be an integral part of a PPC campaign, but it is important that one does not use them incorrectly. Using negative keywords excessively or with poor strategy could eliminate potential searches that would be relevant or even … Continue reading →

The Secret Behind Long Tail Keywords: Using Long Tail Keywords for Better Traffic and ROI

Keywords, along with compelling and unique content, are still the foundation of any successful search engine marketing campaign. Whether you’re running an organic or paid campaign, having the right keyword focus will determine the quality of traffic generated. While everyone’s … Continue reading →

The 3 R’s of Writing SEO Content Post-Panda and Penguin

You already know when and how to use your keywords. You already know not to use duplicate content to spam the search engines’ systems. You already know how to use a well-place link. But ever since Google’s introduction of Panda … Continue reading →

4 Ways Phone Tracking Can Improve Your Pay Per Click Marketing Campaign

Pay per click marketing campaigns have the advantage of tracking clicks and impressions, but phone tracking is a service that is not always utilized. Every customer is different and just as some people order a pizza on the phone rather … Continue reading →

Pay Per Click Search Engine Marketing: The Importance of Negative Keywords

Imagine you are opening a sports store down the street, Joe’s Sports Store, and you are building a pay per click search engine marketing campaign. Like any online marketer, you may follow a few steps, such as building a landing … Continue reading →

Google AdWords Introduces Enhanced Campaigns

Google AdWords is now giving advertisers more options to improve upon their current campaigns. With their enhanced campaigns, Google AdWords is now allowing advertisers to reach people with the right ads. These ads can be based on device type, location, … Continue reading →

5 Common Mistakes of the Self-Ran AdWords Account

Pay-Per-Click (PPC) advertising is a common and effective way for businesses and companies to market themselves and their products online. A well-structured and optimized campaign boosts brand awareness and can bring in a steady flow of new potential customers. With … Continue reading →

My AdWords Account was Suspended. Now What?

So you’ve received the dreaded suspension email from Google.  Your “Account has been suspended.”  Of course the first reaction is to panic. However, suspensions are not uncommon and are just part of Google’s overall review process for all advertising campaigns.  … Continue reading →