Investing in online marketing is an essential part of a well-rounded marketing strategy. Maximizing your PPC budget is key to making your investment worthwhile. A paid search campaign attracts qualified, targeted traffic to your website for increased conversions. While building a PPC campaign may be simple enough, it takes expertise and knowledge to understand the [...]
Archive for the ‘Pay Per Click’ Category
Get More Traffic and Save Money by Experimenting with Your PPC Campaign
As pay-per-click consultants, we constantly monitor and adjust client ad campaigns in order to improve their performance. We have PPC expertise on the best approaches to take when your PPC campaign needs reviving and would like to share that so you can get the most traffic possible, without spending more money. One of the most [...]
4 Signs Your PPC Campaign Needs Reviving
Keeping your PPC campaign growing and delivering results is a key part of managing your PPC campaign. To ensure that your PPC campaign keeps delivering results, it requires constant monitoring, adjusting and refinement. To produce maximum results, your PPC campaign requires careful testing, adjusting and refinement. If you’re PPC campaign is not yielding results, it’s [...]
Demystifying Your Quality Score
If you’re running a PPC ad campaign, chances are that you’ve looked at your Quality Score very recently. Since your Quality Score directly affects your ad rank and cost per click (CPC), it’s a rather important number, but do you really know what makes up your quality score? Here’s what Google considers when it comes [...]
5 Ways to Lower Your AdWords Ad Spend
If you’re running a PPC ad campaign, you already understand that there are two parts to a successful campaign. The first is how many clicks your ad gets. The second is the cost associated with these clicks. Naturally, you want to work towards reducing your cost and increasing your clicks. So how do you reduce [...]
Key Elements for a Successful PPC Campaign
The online presence of your business is crucial in today’s competitive market. Pay-per-click (PPC) campaigns are an effective way to increase your online exposure in a short period of time while providing you with qualified leads. Below are five key elements for a profitable PPC campaign that you cannot afford to miss. 1) The Offer [...]
Selecting the Best Keywords for Your PPC Campaign
Pay-per-click (PPC) online advertising is a great way to increase the visibility of your business on search engines. By creating compelling ad copy and promotions, businesses can attract more visitors to their website in hopes of increasing sales or conversion rates. Getting your business noticed online is just as hard as getting your brick and [...]
Biggest PPC Misconceptions
More and more, business owners are realizing that marketing their business online is essential. Pay-per-click (PPC) marketing is a popular strategy that uses targeted search-driven ads to drive traffic to websites. The great thing about PPC is that you can start seeing results in as little as 24 hours after a campaign is launched. While [...]
Using Geo-Targeting to Increase Conversions
Geographical targeting is a helpful tool provided by search engines. It allows you to focus your search engine marketing efforts to people who might be more inclined to purchase your products. It helps you to qualify your leads, save you PPC click costs, and ultimately obtain more conversions. Here are a few of the [...]
Five Steps to Building Landing Pages that Convert
Creating a successful pay-per-click campaign (PPC) depends on the right combination of elements. The first element is targeted keywords. Your actual ad copy and ad are the next important element. A third, and often overlooked, element of an effective PPC campaign is the intelligent use of landing pages. Using landing pages for your campaigns increases [...]
