What are Common Search Engine Optimization Link Building Mistakes?

Building and acquiring links to your website can improve your search engine rank and boost web traffic—if you do it properly. If you don’t, you may do more harm than good to your search engine optimization efforts. A few common … Continue reading →

5 Tips for Optimizing Content for Search Engine Marketing

Writing effective content can be difficult, but it may not matter if your content does not see many readers. It is important to not only write strong content, but also craft it effectively using search engine optimization (SEO) techniques so … Continue reading →

How Often Do You Need to Update Site Content?

With SEO marketing, you may have been told that it’s important to update your website’s content frequently in order to avoid stagnating traffic. But, how often is best for keeping your site optimized? Frequency Generally speaking, the more often you … Continue reading →

5 Keys to Using Negative Keywords

Negative keywords can be an integral part of a PPC campaign, but it is important that one does not use them incorrectly. Using negative keywords excessively or with poor strategy could eliminate potential searches that would be relevant or even … Continue reading →

The Secret Behind Long Tail Keywords: Using Long Tail Keywords for Better Traffic and ROI

Keywords, along with compelling and unique content, are still the foundation of any successful search engine marketing campaign. Whether you’re running an organic or paid campaign, having the right keyword focus will determine the quality of traffic generated. While everyone’s … Continue reading →

The 3 R’s of Writing SEO Content Post-Panda and Penguin

You already know when and how to use your keywords. You already know not to use duplicate content to spam the search engines’ systems. You already know how to use a well-place link. But ever since Google’s introduction of Panda … Continue reading →

Google AdWords Introduces Enhanced Campaigns

Google AdWords is now giving advertisers more options to improve upon their current campaigns. With their enhanced campaigns, Google AdWords is now allowing advertisers to reach people with the right ads. These ads can be based on device type, location, … Continue reading →

My AdWords Account was Suspended. Now What?

So you’ve received the dreaded suspension email from Google.  Your “Account has been suspended.”  Of course the first reaction is to panic. However, suspensions are not uncommon and are just part of Google’s overall review process for all advertising campaigns.  … Continue reading →

Diversifying Your Content for Better SEO

When it comes to search engine optimization (SEO), most marketers will tell you about the importance of keywords, on-page optimization and link building. While these are indeed important elements of search engine optimization, there’s more to a successful SEO campaign. … Continue reading →

How To Build A Better B2B SEO Strategy

SEO, search engine optimization, plays a crucial role in your overall B2B success. Building a better strategy can give you the competitive advantage, increase your lead generation and improve your search engine page rankings. There are a number of ways … Continue reading →