What is Google Penguin? On April 24th 2012, Google released a new search engine algorithm update called “Penguin.” Google engineer Matt Cutts published a blog post saying the purpose of Penguin is to reduce “webspam” and punish those using black hat SEO techniques such as keyword stuffing or link schemes. Cutts writes that ultimately they [...]
Archive for the ‘Search Engine Optimization’ Category
What is black hat SEO?
Many businesses with websites are engaging in search engine optimization (SEO) these days to ensure that their site ranks highly in search engines when people search for specific keywords. SEO is a good way to obtain more site traffic that should ultimately lead to more clients and increased revenue. Search engine optimization is something ClickXPosure [...]
Spotting Red Flag Link Building Strategies
Link building is a critical part of a solid search engine optimization strategy. Achieving reputable and valuable inbound links signals to search engines that others on the Internet value your content and your website. The more inbound links your website has, the better it will rank on search engines. However, it’s important to know that [...]
Retargeting Done Wrong
Retargeting is a powerful advertising tool that should be part of every business’ online marketing strategy. Not only does it increase online visibility and strengthen branding, it also targets highly interested and qualified customers who are already interested in your products or services. Well-designed campaigns help increase sales and your bottom line. However, done wrong [...]
Using Local Connections to Maximize Link Building
Link building, or the art of growing the link profile of your website, is a substantial factor in determining your website’s overall popularity on search engines. When it comes to ranking websites, search engines like Google pay close attention to how your website links to other websites and how powerful those connections are. The more [...]
Key Elements for a Successful PPC Campaign
The online presence of your business is crucial in today’s competitive market. Pay-per-click (PPC) campaigns are an effective way to increase your online exposure in a short period of time while providing you with qualified leads. Below are five key elements for a profitable PPC campaign that you cannot afford to miss. 1) The Offer [...]
4 Black Hat Marketing Techniques to Avoid
Achieving high search engine rankings is crucial for online businesses. Search engine optimization (SEO), or the process by which companies can strategically increase their ranking on major search engines is a widely used approach that naturally increases the ranking of a website on the search engine results page (SERPs). As with just about everything, there [...]
The Three Keys to a Successful SEO Strategy
If you’re a website owner, you know that much of your success depends on how well it ranks on search engines. Achieving top rankings is no easy task. Increasing the ranking of your website is directly related to your search engine optimization (SEO) strategy. Not seeing the results you want? Perhaps it’s time to rethink [...]
