With the advent of Facebook and Twitter, getting involved in social media networks has become a relevant and necessary marketing strategy for businesses. However, with all this social signal talk, many business owners don’t understand what’s there to know and why is it important. Here are the basics behind social signaling, its importance and how [...]

Due to its relative low cost and high ROI, retargeting has become an essential part of any online marketing campaign.  Retargeting targets visitors who have visited your website but left without completing their purchase or getting in touch with you.    Of course it makes sense to market your products or services to those who have [...]

With limited time and screen space, most online browsers prefer reading content that is written in an easy-to-read format such as lists, over long paragraphs or essays. In fact, articles written in a list format are so popular that some websites focus on them exclusively, and the successful ones have no shortage of web traffic. [...]

The internet is a shopper’s best friend. From doing initial research, reading product reviews or finding the best price, today’s shoppers depend on the internet for their shopping needs. As a business owner, the only way to cash in on the growing online market is to have prime visibility. Pay-per-click, or PPC ads, are an [...]

While meta descriptions are not the most important element in determining your website’s rank on search engine result pages (SERP), they are indispensable if you want online surfers to actually click on your link. What is a meta description, you ask. A meta description is a brief and concise description of your business found below [...]

An effective website is a powerful lead generation tool for any business. If your website is not landing you leads, there’s something wrong.  A website form should be an integral part of your web strategy. If your form is not converting, make sure you are not making these mistakes. Your Form is Buried Visitors can’t [...]

Your ad copy is the single most powerful element that attracts web users to click on your PPC ads. Good ad copy will attract the right kinds of customers and lead to more conversions. What’s more, good ad copy is monumental when it comes to ad rank. The better your ad copy, the higher your [...]