Our Aproach

A successful PPC management campaign requires continual refinement to account for frequent changes in the search engine industry; we stay abreast of the latest trends to keep your website performing at its peak.

• We use keyword analysis to anticipate every variation a searcher might use to locate your website.
• We assist you in editing your keywords and copy to achieve the highest ROI in your online marketing campaign.
• We undergo comprehensive sales tracking to optimize your bidding and yield the maximum sales for the minimum cost.
• We analyze your competition to accumulate the highest yielding keywords.
• We engage in constant data analysis to build a stronger PPC campaign over time.
• We monitor closely for click fraud.
• We guide you in ongoing budget analysis, to help you create a campaign with maximum results.

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PPC Platforms

ClickXPosure is a comprehensive pay-per-click management system that supports all major platforms including Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.

Google AdWords
Google’s popular innovative advertising populates add as sponsored links or as ads appearing on the right hand side of organic results. AdWords provides local, national and international exposure that places your ads alongside relevant searches by potential customers looking for products similar to yours.

Yahoo! Search
Marketing Yahoo!’s web-based marketplace provides a means for online advertising your website and services through its sister networks.

Microsoft adCenter
Microsoft’s own search engine advertising solution, Microsoft adCenter, supports advertising on MSN Search with ability to link to popular services such as Hotmail and MySpace.

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Keyword Research

Choosing the right keywords is essential to successful pay-per-click campaigns. ClickXPosure account managers identify and evaluate the keywords that will generate optimal traffic to your site. An in-depth analysis of your business and industry helps identify high-volume keywords that generate traffic to your site.

By examining real-visitor search queries and behaviors, a thorough analysis of the widest range of keywords creates an overview of your online marketing advertising competition. Using an optimal range of highly competitive keywords to specific-target keywords, we can guarantee maximum results for your campaign.

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Ad Copywriting

Your online ad campaign is only as strong as your words, literally. Your ad appears among a dozen or two-dozen other similar ads with any given relevant search. Attracting searchers to click on your ad is largely a result of concise and creative writing that commands attention.

Our expert copywriters can convey your message in a succinct manner to attract searchers to click on your ad and not your competitors. Powerful copywriting links keywords and ad text to create bold ads that cannot be missed, increasing click-through rates.

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Call Tracking

Tracking your results has never been easier. To easily track the results of your online advertising campaigns, we can link your ads to local or toll free numbers to provide you with objective results. As an additional service, we can track the effectiveness of your online ads by tracking phone inquiries from your ads.

Local numbers are offered for local campaigns while toll free numbers are offered for national or international, large scale advertising campaigns. Monthly reports are provided with the pertinent information such as incoming phone number, call duration and more!

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Display/Contextual Ads

The key to the success of any display ad is all about placement. ClickXPosure can help you design and place successful banner ads on relevant websites to reach out to your target customers.

Display ad’s keyword based nature ensures that your message appears on websites that are appealing and relevant to your customers. Our team will help you create and manage display ads that deliver strong messages on key websites to improve your website traffic and overall conversions.

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Remarketing

Recapture the interest of hot prospects with the power of remarketing. A recent Google AdWords innovation, remarketing helps your re-engage with website visitors to increase conversion rates and maximize your ROI.

Statistics reveal that approximately 95% of website visitors never return to a site. ClickXPosure can help you defy the statistics by developing a targeted remarketing campaign to bring visitors back to your site.

How it works:

1. Visitor arrives at your site.
2. They browse through your website but leave before completing a purchase or
   contacting you.
3. A cookie is placed on your visitor’s computer with a tag.
4. Your image or text ads appear on external Google content network websites
   frequented by your visitor.
5. Visitor sees your relevant ads and returns to your website.

Why remarket?

• Reach highly targeted audience
• Re-capture lost sales and leads with compelling messages
• Enjoy Google content network ‘s reach of over 75% of internet users
• Benefit from relevant image and text ad placements
• Increase the visibility of your business online
• Ability to use text and image ads
• Flexible remarketing budget
• Track your campaign

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Video Ads

Optimizing your website to take advantage of other media forms increases the overall success rate of your internet marketing campaigns. ClickXPosure can assist you with the integration of videos to complement your marketing efforts and increase traffic to your website.

Now a part of search engine results, videos are becoming a popular and engaging way to reach out to your target audience. We can help you take advantage of video integration to increase your target audience and deliver your most important messages.

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Analytics

Our website analytics allow you to conveniently evaluate the progress of your pay per click (PPC) campaign. We can help you analyze the overall performance of your individual keywords and key phrases to help you modify your entire internet marketing campaign. By linking your website analytics to your pay per click campaign, you can achieve a comprehensive view of your internet marketing efforts by tracking each of your keywords and their overall performance, giving you an in-depth and meaningful view of your campaigns.

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Bidding/Continual Optimization

Optimizing pay-per-click campaigns is as important as launching a campaign. Our ClickXPosure experts follow your campaign day-to-day to analyze the change in keywords and overall effectiveness of your campaign. As daily advertising changes, our expert account managers make sure that your campaign is using the most sought-after keywords that will bring in the highest amount of visitors to your site. Additionally, their continuous analysis of your most successful keywords uses your money wisely and creatively. By using a variety of keywords and always obtaining the best daily prices.

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Competitive Analysis

Keep your friends close and your competitors closer. The internet is an extremely competitive market. Knowing what your competitors are doing is key to developing powerful campaigns that rectify your weaknesses and build on your strengths.

Our experienced ClickXPosure marketing team will provide you with an in-depth analysis of competitors in your industry to better help you compete in the internet’s marketplace. An analysis of their online strategies can help you discover weaknesses or even keywords you may have missed. Understanding your competition will help you increase your competitive edge and get to the top.

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Yahoo Image Ad Services

ClickXposure uses Yahoo! Image Ad Services to bring your company to millions of eyes across the Yahoo! network.

1. Yahoo has almost 150 million users who visit their sites around 29 times a month per user.
2. Tailor a banner ad to fit your company’s budget and needs.
3. Target specific demographics, geographic locations, and within specific content network placements.
4. Use the statistics on clicks, impressions, and conversions to maximize your advertisement’s potential.

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Mobile Ads

Mobile technology is becoming more and more sophisticated each day. Reaching the growing number of mobile users requires a different marketing strategy. ClickXPosure will help you create display and search ads to appeal to mobile users. From finding relevant apps for your business’ display ad to creating a mobile-friendly website, our internet marketing team will ensure that mobile users can reach you with ease and speed.

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KPIs

Understanding the performance of your keywords and key phrases is critical to managing your pay per click campaign. ClickXPosure offers you convenient progress reports regarding your website’s key performance indicators (KPIs) to help you track your campaign’s performance.

Our reports allow you to evaluate the progression of your campaign with high level views and ad group level views. This allows you to see pertinent information regarding your campaign including total impressions, clicks, click through rate, cost per click, conversions, conversion rate and total cost for your entire campaign.

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