Why SEO?
Search engine optimization (SEO) is the most cost-effective way to keep your website front-and-center in today’s top search engines. Much of today’s global commerce takes place through online marketing. Over ninety percent of today’s consumers use search engines to locate business websites. Seventy-five percent of those users never scroll past the first page of results! For the success of your internet business, it is essential that customers can easily locate and access your website in the highest rankings of today’s most widely-used search engines.
Why choose ClickXPosure for your SEO needs?
Many online marketing companies offer generic SEO packages with a variety of techniques used for different purposes. We take a custom tailored approach, employing the strategies that best meet the unique needs of your business.
- We will help you to analyze your unique needs, based on your industry and your competition.
- We will edit content in your website to increase its appeal and effectiveness.
- We will regularly update your website with the latest search engine algorithms and maintain your adherence to SEO policies and regulations.
- We will choose the best possible set of keywords to promote your website.
- We will assist you in designing menus, content management systems, URLs, and shopping carts that are “search engine friendly.”
- Based on research and analysis, we will optimize your website frequently to ensure maximum exposure to search engines.
Keyword Research
One of the most important considerations in online marketing campaigns is strategic keyword choice. Keyword research helps you to generate a keyword list designed to target the right website traffic for your business. We will examine your current keyword list and add many more words and phrases that will increase targeted traffic to your site. You will be amazed at what a difference intelligent keyword choice can make!
Competitive Analysis
Analyzing the competition is a solid business practice that yields dramatic results. We will assist you in researching other marketers competing for your targeted keywords with online marketing websites. Competitive analysis allows you to locate weaknesses in your online marketing campaign as well as to take advantage of unique opportunities in online marketing.
Link Building
Increasing the number of quality links from other websites to your business website is a surefire way to receive higher rankings in natural search engine listings. We assist our clients in developing beneficial one way and reciprocal links with websites that will promote mutually beneficial marketing relationships. We research highly ranked websites and examine your competition to compile a link network that will strengthen your presence on the web. We use only relevant directories with highly related content.
Link building is a profitable practice in online marketing because it promotes direct, targeted user traffic to your business website. Customers who find your website via relevant links are more likely to be customers in need of your specific products and services. Link building increases user trust in your business as website visitors find your site from links from reliable sources. Furthermore, link building techniques increase your appearance of trustworthiness to major search engines. Websites with many quality links rank higher in natural search engine search results.
Content Development/Copywriting
Creating compelling messages and content is essential for turning visitors into clients. A website with cohesive messages and professional content instills trust and gets your message across. Our experienced copywriters can help you develop the right content to enhance your services and or products and guide you in writing relevant content that will deliver your message in a powerful and engaging way.
ClickXPosure copywriters will work side by side with you to create content using keywords and key phrases relevant to your industry to complement your optimization campaigns and increase your rankings on major search engines.
Press Release Optimization
Many businesses utilize press releases and other forms of online public relations to communicate with a larger audience. Press release optimization assists you in targeted your marketing communications to the right audiences and spreading your messages to larger and more targeted groups of customers. Drawing from research about where your targeted customers spend their time online, we can help you to improve the effectiveness of your online public relations communications.
Local Search Optimization
Letting everyone know about your business is a key, especially if they’re around the corner. ClickXPosure can help you create a local business listing online to target customers in your area. Since most people prefer to do business with a business or organization in their geographic area, local business listings are a great way to highlight your business online.
When users enter keywords into a search engine, local listings appear first, usually next to a map of the specific geographic area of the user. Business listings provide useful information about your business including phone number, address and hours of business. Our team can help you make the most of your online business listings by helping you maximize your listing’s potential with photos, coupons and more.
Web Marketing Analytics
Understanding the performance of your website is an invaluable tool that allows you to take control of your web marketing. Analyze your website’s performance with detailed Google Analytics reports and increase your conversion rates. Our in-depth reports include:
- Total visitors to your website
- Total unique visitors
- Visitor location and browser type
- Origin of visits
- Bounce rate
- Length of visit
- Pages visited
- Keywords associated with visits
Understanding the source and behavior of your visitors can help you modify your website for optimal results. Whether you are looking for more estimates, contact form submissions, or a streamlined sales funnel, our detailed reports can help you make the most of your website.
Reporting/KPIs
Seeing is believing. That’s why ClickXPosure gives you 24 hour access to your website’s key performance indicators (KPIs) so you can easily track the progress and effectiveness of your campaign. Get up-to-date ranking of all your keywords on Google, Yahoo! and Bing with our proprietary keyword ranking system and enjoy e-mail reminders to check your rankings. Our superior reporting allows you to compare and analyze your rankings when you need it. You can even track the progress of multiple websites with a single account.
From helping you with your web design to developing and deploying paid search campaigns, ClickXPosure can help you grow your business on the internet.
To get started on your online marketing, call us today at 1-888-909-RANK (7265)
