Link building is a critical part of a solid search engine optimization strategy. Achieving reputable and valuable inbound links signals to search engines that others on the Internet value your content and your website. The more inbound links your website has, the better it will rank on search engines.
However, it’s important to know that not all links have the same value. Low-quality and irrelevant links can have the opposite effect on your SEO strategy. Be on the lookout for common link building strategy red flags to avoid negatively impacting your SEO efforts.
Too Many Links Too Soon
Search engines monitor the number of links to and from your website. A rapid increase of links in too short of a time period may send a red flag to search engines.
Using the Same Anchor Text
Using the same anchor text, or the visible and clickable text in a hyperlink, for all your inbound links can raise red flags about the authenticity of your links.
Links in Mass Quantity
A link building strategy that involves acquiring the same type of links in mass quantities is a sure red flag for search engines.
Linking to Sites with No Links
Another sure way to raise red flags is to obtain links from websites that have no links coming to them. Given that the purpose of link building is to get connections, why bother linking to a site that has no connections itself.
Link building is perhaps the most difficult part of any SEO strategy. Finding quality links is no easy task – and search engines know that. You should be ware of link building strategies that promise to increase your links overnight. Link building, just like SEO, is a long-term strategy that is aimed at increasing the reputation of your website online. Failing to do so may result in negative consequences for your website’s visibility.
Have questions about your link building strategy or about search engine optimization? Contact ClickXPosure at 1-888-909-RANK and schedule a free consultation with one of our online marketing specialists.
Solomon Thimothy is the lead strategist for ClickXPosure – Integrated Online Marketing. Based in Chicago, ClickXPosure helps hundreds of clients gain better visibility online by focusing on more exposure, more traffic and more leads. Follow him on twitter @sthimothy