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Five Steps to Building Landing Pages that Convert


Creating a successful pay-per-click campaign (PPC) depends on the right combination of elements. The first element is targeted keywords. Your actual ad copy and ad are the next important element. A third, and often overlooked, element of an effective PPC campaign is the intelligent use of landing pages. Using landing pages for your campaigns increases […]

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7 Essentials for an Effective Landing Page


Landing pages are the new era of internet marketing and advertising. The effectiveness of landing pages is precisely proportional to landing page’s ability to provide the promised offer. Generally used side-by-side with web-based advertising such as Pay-Per-Click (PPC) marketing, landing pages need to offer value, directness and essential information. Here are some building blocks for […]

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