Online Marketing

How to Ensure Your Site Content is “Future-Proof”

When you are creating website content that is geared toward increasing traffic, you probably have a lot of guidelines and strategies set in place to ensure the content is in line with the latest search engine algorithm so that it is as effective as possible. This is a good tactic, however it’s also important to […]

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Creating Engaging Videos: What’s the Perfect Length?

By now, you probably already know that creating videos for marketing purposes is an effective way to inform potential customers about your product or service. One downfall of video marketing, however, is the drop-off rate of viewers—how soon someone clicks away from your video. There are different idea regarding how long the perfect marketing video […]

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Six Things Every B2B Content Marketing Strategy Needs

  As of this year, nearly 50 percent of all companies have content marketing strategies. More than three out of four CMOs think that custom content is the future of marketing. No matter what industry you’re in, it’s time to face the music: content marketing is here to stay, and unless you can create and […]

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What you can learn from The New York Time’s paid posts

  Paying — or getting paid — for content exposure  is nothing new to marketers of all kinds, but what happens when the biggest newspaper in the country does it? This week, The New York Times underwent a website redesign, complete with new ads in the masthead and paid posts. First up for exposure? Dell, […]

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Local Internet Marketing vs National Competitors

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As a local business owner, you’ve spent years serving the people of your community and cultivating a hard-earned reputation. When a major national competitor rolls into town, though, it can seem like all of that was for nothing. Soon, their ultra-low prices, massive inventory and national reputation will render you obsolete. Right? Wrong. Your business […]

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Starting a B2B Blog: The First Steps Toward Better Online Marketing

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source You’ve heard all about the online marketing value of a blog for your business—how it’s an opportunity for search engine optimization, for example, and how it builds your brand’s authority online. You know that B2B businesses that blog get more leads than the ones that don’t, but you’ve been putting off starting your own […]

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The Power of Lead Tracking for Small Businesses

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Attribution is the practice of attributing every sale or lead that your business gets to a particular advertising spend or channel. How do you know whether or not to spend money on a certain type of advertising, be it online, offline, print, email or social marketing, if you don’t know if these have been successful […]

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Important SEO Ranking Factors

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source SEO (Search Engine Optimization) is widely used in businesses today. SEO is a huge factor in a marketing strategy and it can make or break your marketing efforts. When it comes to SEO there are certain ranking factors that if executed well will produce great search engine results for your company. These days most […]

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4 Common Pitfalls to Avoid in SEO Marketing

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SEO (Search Engine Optimization) Marketing can be highly effective when done right, however it can produce just the opposite results when done incorrectly. SEO marketing allows companies to rank high on search engines such as Google, Bing, and others by using specific techniques and tools to achieve optimal search rankings. Below is a list of […]

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Five Reasons Why Your Small Business Needs PPC

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Pay per click (PPC) has become a go-to marketing strategy, but there are still some smaller businesses that have not yet chosen to try it. Following are five reasons why you, as a small business owner, should explore this valuable marketing option. Your competition is there. If you are not advertising alongside your competition, they […]

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