Pay Per Click Campaign

What to Look for in a PPC Agency


There are almost as many PPC agencies as there are keywords to choose from. Finding the one that is the right fit for your small business can be very time consuming and confusing. There is a lot to consider when choosing a PPC agency to manage your campaign. Making the wrong decision can end up […]

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Five Reasons Why Your Small Business Needs PPC


Pay per click (PPC) has become a go-to marketing strategy, but there are still some smaller businesses that have not yet chosen to try it. Following are five reasons why you, as a small business owner, should explore this valuable marketing option. Your competition is there. If you are not advertising alongside your competition, they […]

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Top Three Pay-Per-Click Campaign Mistakes


When done correctly, a Pay-Per-Click (PPC) campaign can create qualified traffic for your business. Aside from being able to control your spending, PPC campaigns allow you to target your ads to those specifically searching for your products or services within your specified geographic area. That means you receive more qualified leads, which mean higher conversion […]

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