Pay Per Click

Get More Traffic and Save Money by Experimenting with Your PPC Campaign

landing-page-strategy

As pay-per-click consultants, we constantly monitor and adjust client ad campaigns in order to improve their performance.  We have PPC expertise on the best approaches to take when your PPC campaign needs reviving and would like to share that so you can get the most traffic possible, without spending more money.  One of the most […]

Continue Reading »


What to Look for in a PPC Agency

what-look-for-ppc-agency

There are almost as many PPC agencies as there are keywords to choose from. Finding the one that is the right fit for your small business can be very time consuming and confusing. There is a lot to consider when choosing a PPC agency to manage your campaign. Making the wrong decision can end up […]

Continue Reading »


Five Reasons Why Your Small Business Needs PPC

five-reasons-small-business-needs-ppc

Pay per click (PPC) has become a go-to marketing strategy, but there are still some smaller businesses that have not yet chosen to try it. Following are five reasons why you, as a small business owner, should explore this valuable marketing option. Your competition is there. If you are not advertising alongside your competition, they […]

Continue Reading »


Top Three Pay-Per-Click Campaign Mistakes

top-three-ppc-campaign-mistakes

When done correctly, a Pay-Per-Click (PPC) campaign can create qualified traffic for your business. Aside from being able to control your spending, PPC campaigns allow you to target your ads to those specifically searching for your products or services within your specified geographic area. That means you receive more qualified leads, which mean higher conversion […]

Continue Reading »


The Importance of Investing in Search Marketing

importance-investing-search-marketing

If your business or organization doesn’t directly depend on your website for business, chances are that you are neglecting your online presence. A mistake many business owners make is thinking that having a website is all they need. While having a professionally designed website that accurately represents your business or organization is fundamental, stopping there […]

Continue Reading »