PPC

What Should You Be Focusing on With PPC Marketing?

As web traffic continues to skyrocket on platforms like tablets and smartphones, pay-per-click (PPC) marketing becomes more and more complex, and if you aren’t paying attention, you’re falling behind. This complexity is going to continue making things more challenging (it certainly has been this way for me), but the key to conquering any difficulty is […]

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Get More Traffic and Save Money by Experimenting with Your PPC Campaign

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As pay-per-click consultants, we constantly monitor and adjust client ad campaigns in order to improve their performance.  We have PPC expertise on the best approaches to take when your PPC campaign needs reviving and would like to share that so you can get the most traffic possible, without spending more money.  One of the most […]

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Five Reasons Why Your Small Business Needs PPC

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Pay per click (PPC) has become a go-to marketing strategy, but there are still some smaller businesses that have not yet chosen to try it. Following are five reasons why you, as a small business owner, should explore this valuable marketing option. Your competition is there. If you are not advertising alongside your competition, they […]

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Top Three Pay-Per-Click Campaign Mistakes

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When done correctly, a Pay-Per-Click (PPC) campaign can create qualified traffic for your business. Aside from being able to control your spending, PPC campaigns allow you to target your ads to those specifically searching for your products or services within your specified geographic area. That means you receive more qualified leads, which mean higher conversion […]

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The Importance of Investing in Search Marketing

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If your business or organization doesn’t directly depend on your website for business, chances are that you are neglecting your online presence. A mistake many business owners make is thinking that having a website is all they need. While having a professionally designed website that accurately represents your business or organization is fundamental, stopping there […]

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