Five Reasons Why Your Small Business Needs PPC

Posted on May 3, 2011 by Solomon Thimothy

Pay per click (PPC) has become a go-to marketing strategy, but there are still some smaller businesses that have not yet chosen to try it. Following are five reasons why you, as a small business owner, should explore this valuable marketing option.

Your competition is there.
If you are not advertising alongside your competition, they will get the sales you might have captured. Visibility is a powerful tool in today’s world of fast paced search, shop, and purchase.

Your customers are there.
There is a very good reason why your competition is allocating budget to PPC – your customers are shopping online. If you do not make yourself available where your customers are shopping, their hard earned dollars will go elsewhere.

PPC is growing year over year.
Each year, more consumers spend more dollars online. PPC is no longer considered a fad. It is here to stay, and shows no signs of slowing down. Your business model must grow with the times to make room in your budget for PPC.

PPC is more accessible today than ever before.
Your customers are shopping on the go via their smartphones and tablets. They are no longer tied to a desktop computer or even a laptop. Small hand-held devices with wi-fi capabilities are now commonplace and have turned impulse buying from a grab this to a click that.

The cost of hiring PPC experts is within reach.
If your concern has been that you don’t know how to manage a PPC campaign, worry no more. Some PPC agencies have realized the very important niche of the small business. They have set their rates affordably for businesses with smaller budgets like yours. For example, ClickXposure has PPC management packages that start as low as $200 per month. This includes expert handling of your campaign traffic up to spend of $1,000. These are numbers that other, perhaps larger, agencies won’t touch. And if a monthly investment of even $1,200 is a concern, look at that risk weighed against a new steady income stream. With a little time, patience, and investment, the right agency can grow your business beyond your greatest dreams.

Remember, your potential customers are not seeking you out like they used to. They are not buying a newspaper to clip your coupons, they are not waiting for your circular to land in their (snail) mailbox, and they are not waiting for precious time off to browse your brick and mortar shop. In today’s weakened economy, the best sale price and the quickest avenue to purchase is winning.

Agencies geared to small businesses make it easy for you to get your feet wet. So stick a toe in, the temperature is just right!

For more information about ClickXposure’s PPC packages, please follow this link.

How Varied Content Can Help You Stay on Top of Google’s Search Engine Rankings

Posted on March 15, 2011 by Solomon Thimothy

If you haven’t heard, Google recently announced that it was making changes to its ranking algorithm. Essentially, the purpose of these changes is to prevent low-quality websites, those with poor value to readers or copied content, from ranking high on search engine results pages. By diminishing the rankings of low-quality websites, Google will reward websites with unique, relevant and high value content with better rankings.

So why the change? Google’s rankings have always been aimed at providing users with relevant search results. By decreasing the search rankings of low-quality websites, Google strengthens and promotes fresh, unique and relevant content, which is exactly what users want.

To improve your chances at better indexing by Google, use varied content in different forms such as podcasts, videos, e-books, blogs and instructional or informational reports. What this means to Google is that you are committed to providing useful information, in-depth reports or analysis of topics important to readers.

On the same token, avoid copying content for the sake of having new content or posts on your website. Most importantly, make sure that your content is relevant to your industry. Your content should make sense and have a natural place on your website. Unrelated, irrelevant content is just that.

Search engines and users are becoming more demanding of website owners. This is good for everyone, especially the general public. As Google makes changes to improve its services, it’s imperative for businesses to comply.

The Importance of Investing in Search Marketing

Posted on January 5, 2011 by Solomon Thimothy

If your business or organization doesn’t directly depend on your website for business, chances are that you are neglecting your online presence. A mistake many business owners make is thinking that having a website is all they need.

While having a professionally designed website that accurately represents your business or organization is fundamental, stopping there greatly reduces the effectiveness of having a website at all.

Just like you would try to let everyone in your community know about your newly opened store, you need to let the internet community know that you are online as well. Neglecting to invest in your online presence is like shutting the shades on your storefront: you’re there but no one knows it.

There are many different ways to increase the exposure of your website online, however, the most effective way to increase awareness and targeted traffic to your site is to use a combination of internet marketing techniques: search engine optimization and pay-per-click internet marketing.

Here’s how they work:

Search Engine Optimization

Search Engine Optimization (SEO) is a comprehensive internet marketing technique that works to naturally increase your website’s ranking on search engines. By making on-page and off-page modifications to your website (including content, design and structure), SEO helps to slowly increase your chances at being number one on major search engines.

Pay-Per-Click Internet Marketing

If you’re looking to jumpstart your internet exposure, opt for a strategically implemented pay-per-click (PPC) marketing campaign. By focusing on keywords relevant to your industry or business, PPC campaigns increase website exposure almost instantly. Ability to control your budget and track progress real-time are just a few of the pluses of PPC campaigns.

Of course, combining both SEO and PPC gives you the best of both worlds: almost immediate increased exposure and a more search engine friendly website.

Make the most of your website with search engine marketing strategies that are sure to increase your site’s visibility. To get started on your SEO or PPC campaign, call us at 888-663-4671.