Search Engine Optimization

Five Tips for SEO in 2014

Every year, search engine optimization seems to change in some ways. Here are five helpful tips for you to keep track of how to best optimize your content in 2014:   1) Don’t slack off on your company’s social media presence Although social media sites like Facebook, Twitter, LinkedIn and Google+ have been around for […]

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3 Reasons Your Site Needs New Content for Search Engine Optimization

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Magnetic content improves your standing with search engines and users alike. image source While search engines have always stressed the importance of building and maintaining a quality website, with its Penguin 2.0 algorithm update, Google is ready to seriously enforce it. Websites that don’t fortify themselves with relevant, optimized content can no longer compete with […]

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Using Google Authorship to improve your SEO

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Have you Googled something and noticed that some of the search results that come up have pictures next to them? More results show images now and that is because more people are catching on to the SEO advantages of using Google Authorship. Search results with pictures stick out more and are more likely to receive […]

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Did Google Penguin affect your site’s search ranking?

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What is Google Penguin? On April 24th 2012, Google released a new search engine algorithm update called “Penguin.”  Google engineer Matt Cutts published a blog post saying the purpose of Penguin is to reduce “webspam” and punish those using black hat SEO techniques such as keyword stuffing or link schemes.  Cutts writes that ultimately they […]

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What is Black Hat SEO?

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Many businesses with websites are engaging in search engine optimization (SEO) these days to ensure that their site ranks highly in search engines when people search for specific keywords.  SEO is a good way to obtain more site traffic that should ultimately lead to more clients and increased revenue.  Search engine optimization is something ClickXPosure […]

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How Varied Content Can Help You Stay on Top of Google’s Search Engine Rankings

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If you haven’t heard, Google recently announced that it was making changes to its ranking algorithm. Essentially, the purpose of these changes is to prevent low-quality websites, those with poor value to readers or copied content, from ranking high on search engine results pages. By diminishing the rankings of low-quality websites, Google will reward websites […]

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The Importance of Investing in Search Marketing

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If your business or organization doesn’t directly depend on your website for business, chances are that you are neglecting your online presence. A mistake many business owners make is thinking that having a website is all they need. While having a professionally designed website that accurately represents your business or organization is fundamental, stopping there […]

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